Senior Sales Fire & Security Consultant
We believe our customers deserve technical expertise
At WFP Fire & Security, we believe our customers deserve technical expertise, straightforward advice and long-term support.
Sometimes that means recommending a new system. Sometimes that means recommending an upgrade. Sometimes that means advising a customer that their existing system can be repaired and continue operating effectively for years to come.
We are looking for an experienced senior technical sales consultant who shares that philosophy.
This role is ideal for someone who enjoys helping customers solve problems, building long-term relationships and acting as a trusted technical consultant rather than simply selling products and services.
Senior Sales Fire & Security Consultant
We believe our customers deserve technical expertise.
At WFP Fire & Security, we believe our customers deserve technical expertise, straightforward advice and long-term support.
Sometimes that means recommending a new system. Sometimes that means recommending an upgrade. Sometimes that means advising a customer that their existing system can be repaired and continue operating effectively for years to come.
We are looking for an experienced senior technical sales consultant who shares that philosophy.
This role is ideal for someone who enjoys helping customers solve problems, building long-term relationships and acting as a trusted technical consultant rather than simply selling products and services.
About the job
You are a trusted and experienced fire and security professional.
You enjoy solving problems
You build strong relationships
You take pride in giving honest advice
Most importantly, you care about helping customers make the right decisions.
At WFP Fire & Security, we believe our customers deserve technical expertise, straightforward advice and long-term support.
Sometimes that means recommending a new system
Sometimes that means recommending an upgrade
Sometimes that means advising a customer that their existing system can be repaired and continue operating effectively for years to come.
We are looking for an experienced senior technical sales consultant who shares that philosophy.
This role is ideal for someone who enjoys helping customers solve problems, building long-term relationships and acting as a trusted technical consultant rather than simply selling products and services.
If your approach is to understand the problem first and recommend the most appropriate solution second, we’d like to hear from you.
About WFP Fire & Security
WFP Fire & Security provides fire alarms, CCTV, access control, intruder alarms, emergency lighting, fire extinguishers and compliance services throughout London, the South East and East Anglia.
We work with care homes, schools, hospitals, housing associations, industrial facilities, facilities management companies and multi-site organisations that rely on us for maintenance, technical advice and support.
Our reputation has been built over more than twenty years by doing what we believe is right for our customers.
Our philosophy is simple
Understand & Fix Your Systems. Replace When Needed. Not Before.
We are not interested in creating unnecessary expenditure.
We are interested in becoming the contractor our customers trust when they need advice, support and solutions.
The type of person we are looking for
Experience matters, but attitude matters more.
You genuinely care about delivering the right outcome for the customer, not simply the biggest sale.
At WFP, we believe our role is to act as trusted technical consultants. Sometimes that means recommending a new system. Sometimes it means extending an existing system. Sometimes it means repairing what is already there and advising a customer that they do not need to spend money today.
We are proud of the fact that our customers trust us because we help them avoid unnecessary expenditure. We believe long-term relationships are built by giving honest advice, even when that advice results in less immediate revenue for us.
You take pride in walking away from a meeting knowing that you have genuinely helped a customer make the right decision.
A trusted technical consultant
This role is not about pushing products or chasing short-term wins.
It is about understanding a customer’s problem, identifying the most appropriate solution and helping them make an informed decision.
You will often find yourself advising customers on:
Whether a system should be repaired or replaced
Whether a proposed solution is genuinely necessary
How they can improve compliance, reliability and safety
How they can reduce long-term ownership costs
What options are available and the advantages and disadvantages of each
We want our customers to view us as trusted advisers whose recommendations are based on technical merit rather than sales targets.
Ownership and initiative
You do not walk past a problem
If you identify something that could affect a customer, a colleague or the business, you take ownership and help solve it
You understand that mistakes are usually caused by process, communication or training issues rather than individuals
You are comfortable raising concerns, suggesting improvements and helping make the business stronger
You care about getting things right.
Human relationships matter
Technology is useful
Face-to-face relationships are invaluable
You enjoy spending time with customers, understanding their challenges and building genuine relationships
You also understand the value of spending time with colleagues, sharing knowledge and helping others succeed
If you have spent the day meeting customers and have the choice between heading straight home or stopping by the office to share knowledge, support colleagues and strengthen relationships, you will often choose the latter.
Not because you have to, but because you genuinely want to be part of the team.
Professional standards
You:
Turn up on time
Present yourself professionally
Are direct but respectful
Challenge poor decisions when necessary
Are comfortable having honest conversations
Take pride in delivering on commitments
Care about customers, colleagues and outcomes
Most importantly, you want to make a difference
You see this as more than just another sales role
You want to help customers, support colleagues and contribute to building something special.
Our Culture
People often describe WFP as feeling more like a family than a business.
We celebrate birthdays together
We know each other's families
We support each other when life becomes difficult
We work hard, but we genuinely care about the people around us
We are a close-knit team that believes success comes from helping each other rather than competing with each other
Life occasionally throws challenges at all of us. When that happens, we pull together and support each other however we can
The successful candidate will become part of that team
We are looking for somebody who wants to contribute to the culture, not simply work alongside it.
The Opportunity
This is a unique hybrid role combining:
Business development
Technical sales
Account management
Customer consultancy
Fire alarm design and estimating
Relationship development
Strategic account growth
Mentoring and support of junior sales staff.
You will become a key contributor to the future growth of the business.
This is not a role where you simply wait for enquiries to arrive.
You will be expected to develop relationships, create opportunities, identify risks and become a trusted adviser to both existing and prospective customers.
What you'll be doing regarding business development
Developing relationships with larger organisations and multi-site operators
Identifying opportunities within sectors such as healthcare, education, care homes, housing associations, facilities management and industrial organisations
Creating opportunities for fire and security installations
Developing long-term customer relationships
Contributing towards annual sales targets exceeding £1 million.
Account management
Visiting existing customers
Conducting account review meetings
Ensuring customers remain satisfied with the service they receive
Identifying opportunities across multiple disciplines
Supporting customers with compliance and technical decisions
Acting as a trusted adviser and consultant.
Technical consultancy
Carrying out site surveys
Understanding customer problems and objectives
Advising customers on repair, upgrade, extension and replacement options
Providing technical guidance and recommendations
Working alongside project managers, engineers and technical specialists
Identifying opportunities for maintenance, compliance and improvement works
Helping customers understand complex technical issues and make informed decisions.
Technical sales and estimating
Designing and estimating fire alarm systems
Producing technical quotations and proposals
Preparing specifications and recommendations
Using survey information, drawings and design software to develop solutions
Presenting solutions clearly and professionally
Managing opportunities through to successful order placement.
Working with the team
You will be joining an established sales team with clearly defined responsibilities and a strong culture of collaboration.
This role is designed to strengthen and support the existing team, not compete with it.
You will work alongside colleagues who focus on maintenance sales, account development and remedial works quotations, whilst taking ownership of larger technical opportunities, strategic customer relationships and new installation projects.
Success in this role will come from working collaboratively, sharing knowledge and ensuring opportunities are managed by the most appropriate person within the business.
You will be expected to support less experienced colleagues, share technical expertise and contribute towards the continued development of the wider team.
You understand that the best results are achieved when talented people work together towards a common goal rather than operating in competition with one another.
Experience and qualifications
Essential
Minimum 5 years' experience within the fire and security industry
Strong fire alarm knowledge
Experience surveying and quoting projects
Experience dealing directly with customers
Strong communication and relationship-building skills
Full UK driving licence
Highly desirable
10+ years industry experience
Fire alarm design experience
Knowledge of BS 5839
Experience with CCTV, access control and intruder alarms
Experience using Bluebeam, AutoCAD or similar design software
Experience working with multi-site organisations
Proven success generating and winning new business
What we offer
£50,000 basic salary
Attractive commission structure
Company pension
Ongoing training and development
Supportive and experienced technical team
Genuine autonomy
Long-term career opportunities
A business that values integrity, technical excellence and customer relationships
Career Progressions
This role has genuine long-term potential.
As WFP continues to grow, there will be opportunities to influence strategy, develop teams and potentially progress into senior leadership positions.
Equally, if your ambition is to become one of the most respected technical sales professionals in the industry, we will provide the support and environment to help you achieve that.
It's Your Time to Shine!




How to Apply...
You’ll be joining a team of people that operate like a family and talk to customers like loyal friends. If you’re driven, ambitious and a solid team player then you will find WFP a fantastic place to home your career.
Ready to join a team that’s got your back?
Send us your CV and a few words about why you reckon you’re right for the role.
Thank you for reading and good luck! (Kermits need not apply…)